Adidas Y-3 Shoes

Y-3 is the trainer that revolutionised the fashion industry, the Y-3 innovative designs are widely felt to be the future of sportswear.

Y-3 footwear is the result of an ingenious collaboration between sportswear giant Adidas and the famed Japanese fashion designer, Yohji Yamamoto. Unlike other trainers, the Y-3 doesn't sacrifice fashion for functionality - Y-3 manages to combine both in an elegant design - offering a futuristic fusion of sporting performance and cutting edge fashion.

Y-3 - East meets West
Y-3 are the ultimate sports shoe, where fashion elegance meets innovative design - an expression of the ultimate craftsmanship. At the 2009 New York Fashion Week, Y-3 certainly set the tone by choosing an off-beat location for the Y-3 autumn/winter 09/10 collection. The press and dedicated followers of fashion used to glamorous locations were packed off to a damp concrete car-park for the Y-3 show. It was a location that was difficult to get to, where the audience had to walk around a football pitch to reach the Y-3 show. And the Y-3 brand seemed to be making a defiant point by staging its collection in an out of the way location. Fashion critics may have struggled to find the Y-3 show, but they were unanimous in their praise of the Adidas-inspired sportswear.
Y-3 is one of the all time favourite fashion collaborations. Adidas has the cultural clobber, technical know-how and global reach, whereas Yamamoto brings to the table a clever, quirky style to create the distinct Y-3 signature. Y-3 are viewed as a collector's brand thanks to their unique design.
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